%402x.svg)
The design concept revolved around creating a sense of tranquility, minimalism, and emotional resonance, seamlessly blending tradition and innovation.
ABOUT THE PROJECT
Sattva Yoga Studio aspired to establish an inclusive environment for all practitioners, embracing the transformative power of yoga beyond its physical dimensions. Their philosophy, centered around mindfulness, self-awareness, and compassion, demanded a design reflecting tradition and innovation in harmony. The Sattva Yoga Studio's brand identity and website design were meticulously crafted to embody the essence of tranquility and holistic well-being. A key design element that was employed to achieve this aesthetic is a clean and simple grid layout, accentuated by black borders, creating a visually harmonious and emotionally resonant digital space.
BRAND DESIGN
The logo design is a fusion of the letters S and Y in a form of a yogi simplified into an elegant and clean icon. The studio's name was delicately integrated beneath in a serene and graceful font, establishing a sense of harmony.The chosen black and white color palette reinforces the studio's commitment to simplicity and serenity. Black signifies strength and resilience, while white represents purity and unity. This minimalist palette provides a visually calming backdrop that allows other design elements to shine.
Website DESIGN
The website's design revolves around the concept of a clean and serene grid layout, effectively organizing content and fostering an immersive user experience.Within the grid cells, high-quality black and white photos are carefully placed. These visuals, enclosed by black borders, create a sense of focus and encapsulation. The combination of imagery and borders forms a captivating visual harmony that resonates with users seeking tranquility and emotional connection.The layout was intentionally designed with generous white space, allowing content to breathe and providing a sense of openness. Clear and uncluttered sections guide users through class offerings, schedules, instructor profiles, and philosophy. This intuitive arrangement promotes a harmonious browsing experience.The typography employed a blend of minimalism and modernity. Modern serif fonts were chosen for headings and navigation, ensuring clarity and easy legibility. For body text, a font with a gentle and soothing quality was selected, contributing to the overall tranquil atmosphere.
%402x.svg){kind=icon}